Converse

77

CANCEL SCORE
CURRENT SCORE

Why they’re trending

Converse is facing criticism over an ad that featured white fabric and sneakers hanging from a tree, which some viewers said evoked imagery associated with the Ku Klux Klan and lynchings. The company apologized and removed the controversial campaign material, saying the imagery was not intended to cause harm.

What’s driving the score

ATTENTION

20

NEGATIVE ATTENTION

19

VOLUME

18

MOMENTUM

20

Sources

Public reporting and primary-source material reviewed by the editorial desk.