Converse
77
CANCEL SCORE
CURRENT SCORE
Why they’re trending
Converse is facing criticism over an ad that featured white fabric and sneakers hanging from a tree, which some viewers said evoked imagery associated with the Ku Klux Klan and lynchings. The company apologized and removed the controversial campaign material, saying the imagery was not intended to cause harm.
What’s driving the score
ATTENTION
20
NEGATIVE ATTENTION
19
VOLUME
18
MOMENTUM
20
Sources
Public reporting and primary-source material reviewed by the editorial desk.