Converse

75

CANCEL SCORE
CURRENT SCORE

Why they’re trending

Converse is facing criticism over an ad featuring K-pop star Karina, after some viewers said a white triangular shape in the image resembled a KKK hood and the positioning of the sneakers evoked lynching imagery. The company apologized and removed the controversial campaign material, saying the imagery was not intended to cause harm.

What’s driving the score

ATTENTION

20

NEGATIVE ATTENTION

19

VOLUME

18

MOMENTUM

18